Brazil: A season for thought

-->
Brazil is a compelling option for anyone considering investments in emerging markets. It is South America's largest economy and it is still reporting steady growth with ADR on the increase.



Overall, Brazil has an enviable array of resources, including agricultural commodities, such as soy, sugar-cane and coffee, huge mineral reserves, major energy reserves (in classical oil & gas but also in non-traditional hydrocarbons), it has a great internal market soon reaching 200M with a huge expansion of middle classes … and in addition, it has world renowned beaches – a key factor for most international investments.



These beachside locations can be divided into three distinct areas…

The Northeast is widely known as a destination for European sun-seeking holidaymakers (Natal, Recife, etc). But, although it benefits from a year-round benign climate ­– with no hurricane season – it tends to compete with consolidated markets such as the Caribbean, Pacific Mexico and the Mayan Riviera where there may be a language affinity and/or shorter flight-time.



Central Brazil includes the more characterized destinations, such as Rio de Janeiro. But from a sun-worshipping point of view, the weather is unreliable as Summer has a tendency to be rainy and murky and Winters can be cool.



Further south, Brazil has some fantastic spots, such as the State of Santa Catarina. The region, as a whole, has great appeal for South Americans and Brazilians who flock to locations such as "Floripa" (the capital of Santa Catarina Island) for summer holidays.

Santa Catarina Island includes fantastic beaches, a variety of good hotels, niche attractions (outstanding surf spots) and beautiful colonial villages built by Azorean immigrants. In addition, it also offers remarkable grounds for nautical tourism and acts as a natural stopover for cruisers going both north and south, offering sheltered waters in natural bays and well equipped marinas. 

Whilst investments in Santa Catarina have proven to be highly profitable for the local investor (capable of using capacity during the low season), the short season has proven to be difficult for international chains (weather is only reliable 3 months a year).


The best of both worlds is undoubtedly found in the coast of Bahia State, benefiting from the continually pleasant Northeastern weather. The beaches are beautiful & immaculate with opalescent waters.

Most importantly, Bahia State is among the few world locations that enables year-round tourism as it is accessible for both North & South originating markets: European and North American visitors who looking for a sunny and exotic destination for year end or winter breaks as well as South American visitors in their winter/spring break (June - August).


The capital of Salvador is Brazil’s 3rd largest city and plays host to numerous historic & cultural attractions with a World Cultural heritage centre and annual Carnival festivities. The south opens to All Saints bay reuniting a large area of sheltered water with predictable winds ideal for all nautical sports.

 Close to Salvador, there are well know operational resorts (Praia do Forte, Costa Sauipe,) as well as in the inner bay (though Itaparica is due an upgrade)…and there is still a lot to come: for example, Ilha de Cajaiba within All Saints Bay and Indias Galantes. 




First Logic has assisted tourist destinations in Brazil, Morocco, Middle East & the Caribbean in the market assessment; pre-feasability studies; master planning; successful licensing processes; hotel management agreements with 1st rank hotel chains; implementation, design & marketing of branded residences; finance & funding and overall evaluation & implementation of monitoring systems.


We can help you to analyze your investment and to prove to funders, financers, investors & buyers that their investments have limited risk and significant profit potential


Ensure that your investments have limited risk and significant profit potential.
www.first-logic.com
Creative Commons License
FIRST LOGIC Consulting Blog by FIRST LOGIC Consulting is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License.

No comments:

Post a Comment