"Imagination is more important than knowledge." - Albert Einstein
In order to compete in an ever increasingly difficult marketplace, it is essential to stand out from the crowd. It is not a matter of providing sound knowledge or varied experience, it is being able to to use and implement these capabilities to create something unique, innovative and exciting for your client and your buyers.
The world of development will always be an inherently competitive one and finding a niche in your own particular market which people will find irresistible, is the key to project’s success. Having content is taken as a given of course, but unless the concept idea is right, no-one will invest either their time or money with you.
And it is the simplest ideas (behind which lies a wealth of design, research, planning, and market know-how) which are rewarded when you do get it right and leave your competitors for dust…
Aleksandr the Meerkat is set to outsell former PM Tony Blair and ex-glamour model Katie Price when his autobiography is published this week.
Amazon.co.uk says pre-sale orders of A Simples Life - My Life And Times are 165% ahead, putting the amazing meerkat on track for a best-selling book.
The character, thought up by the VCCP advertising agency for the online insurance comparison website : comparethemeerkat.com, has now taken on a life of his own. Speaking exclusively to Sky News Online, the Moscow-based meerkat said: "My story of struggles, successes and Sergei is the greatest, most thrillsy book ever written by a meerkat in the bath. With this book, I am hope to inspire the next generation of young businesskats. And with royalties I am hope to re-marble.”
AND INSPIRE HE HAS!
Recognizing the strength of this branding campaign and an opening in the market, was a stroke of development genius which must be applauded and can only be concluded by the kat himself… ‘Simples’
Be inspired: www.first-logic.com
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